![]() Their job is to establish the necessary "bliss point", the precise amount of sugar, fat or salt guaranteed to "send consumers over the moon". By deliberately manipulating three key ingredients – salt, sugar and fat – that act much like drugs, racing along the same pathways and neural circuitry to reach the brain's pleasure zones, the food and drink industry has created an elastic formula for a never-ending procession of lucrative products.Īs Moss explains, the exact formulations of addictive junk foods (and drinks) are not accidental but calculated and perfected by scientists "who know very well what they are doing". How do the food giants do it? Moss's central thesis is that junk food is a legalised type of narcotic. What he uncovered is chilling: a hard-working industry composed of well-paid, smart, personable professionals, all keenly focused on keeping us hooked on ever more ingenious junk foods an industry that thinks of us not as customers, or even consumers, but as potential "heavy users". He interviewed hundreds of current and former food industry insiders – chemists, nutrition scientists, behavioural biologists, food technologists, marketing executives, package designers, chief executives and lobbyists. ![]() ![]() ![]() ![]() New York Times journalist Michael Moss spent three-and-a-half years working out how big food companies get away with churning out products that undermine the health of those who eat them. ![]()
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